"Direct Mail" Outreach Letters

Letters Have In Common

There are many things these letters have in common, but one main commonality was that all four of these letters had statistics on what their causes were and what their causes are focused on helping. There was also a lot of hyperlinks in the emails that would send the reader to the donation page. A majority of the emails had photos that showed what the donations have been put towards. 

The Big Differences

I did not see many differences in the emails but I did see a few. One difference was that DownCity Design had all of their sponsors at the end of their email. Some emails had more photos than others, others had many more bolded material that captured your eye. The biggest difference is that each email is for a different cause.

Tools to Persuade Donations

Each organization used statistics to show what the donations would go towards, and that is something that is persuasive to people because they like to know where their money is going. Their subject lines pull the receiver in and want to learn more about what that means. Also, having the "donate here" buttons throughout their emails is also persuasive because you're constantly being reminded to donate to that cause.

$50.00 to Who and Why?

I would donate the $50.00 to United We Dream. I find their email to be the most persuading due to the fact that they specifically tell the reader what the donations would be going towards, "But we cannot fund this action, from the transportation to the buses, lodging, and food, without strong support from our grassroots donors." They are dedicated to their cause and are doing everything they can to make sure that this gets solved.